Disciplining the message
When chavistas pick up a propaganda line, you can tell. They’re disciplined. Single-minded. Repetitive. Brutally effective. As expected, vote-for-chavez-or-lose-your-misiones has become a cornerstone of the chavista campaign. It’s...
When chavistas pick up a propaganda line, you can tell. They’re disciplined. Single-minded. Repetitive. Brutally effective.
As expected, vote-for-chavez-or-lose-your-misiones has become a cornerstone of the chavista campaign. It’s repeated again and again on VTV, Vea, and on every government statement. A chorus. With a simple message: be scared. The opposition will take away your protections. Protect yourself and your family: vote against recall.
The question is not whether this line is right or wrong, or fair or unfair, the point is that Chavistas are effective campaigners because they are coordinated. They follow-the-leader. All of them. So their message comes through loud and clear, just the way they like it.
But will the opposition find a way to strike back just as effectively? Can they in fact coordinate anything like that effectively? Can they isolate simple, potent messages and hammer them home again and again and again no matter which spokesperson is behind the mike?
Caracas Chronicles is 100% reader-supported.
We’ve been able to hang on for 19 years in one of the craziest media landscapes in the world. Now, the difficulty level was raised abruptly with the global pandemic. We’ve seen different media outlets in Venezuela (and abroad) cutting personnel to avoid closing shop. This is something we’re looking to avoid at all costs, and it seems we will. But your collaboration goes a long way in helping us weather the storm.
Donate
