Selling Mi Negra

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You can think whatever you like about Mi Negra, but electorally what’s relevant is not so much the proposal itself but how it’s communicated to the voters. Rosales starts with one hand tied behind his back on this one: CNE regulations allow only 2 minutes of paid advertising per TV-station per day: just four ads. (But, of course, that doesn’t apply to cadenas.)

So Rosales has to make the most of his very limited paid TV time. How’s he doing on this? Have a look at these two TV spots:

So, whaddayathink?

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