Brilliant – UPDATED


Update: Turns out some of da kidz who made the video read this blog! Check out their rationale for it.

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  1. Ok, it’s technically well made, and the storyline, while predictable, is amusing. But it’s obviously made by and for upper-middle class voters. Many will recognize the aisles of the UCAB, and the skin tones, with only one weak exception, also transmit this.

    • Well, it’s not like they looked as members of a film by Leni Riefenstahl. The median Venezuelan is not like Coquito either, in spite of what some PDFs say. But the accent…oh, the accent! This accent can be even more lethal in the Provincias than standard Marabino.

      I’m from Valencia and this is a very shocking accent to me, and standard Valencian is way closer to this than Calabozo or Acarigua speech. I cannot imagine how they would react.

      • It’s an ad targeted for young caraqueños. It is one of the largest voting groups in the nation, and it sounds to me that it is a disillusioned group that tends not to vote and would probably do it against Chavez. There’s nothing wrong about having a target audience. For a young voter from Acarigua this may sound foreign, or maybe they will relate to it, if they ever see the clip. It’s a simple message: voting is cool.

  2. you would be surprised…. how many of the sifrinos from UCAB, Metro and Monteavila, etc. (or soon to be students there) are still not registered in the REP. Also, “lower class” voters would laugh at the thought of still being a virgin when you are 18… so you would have to make a whole different ad for them, if you want them to identify at least a bit with the sexual innuendo.

  3. Wow, it had been a long time since I last heard so many sifrino accents together. Quico, you don’t have an accent compare to this people 🙂
    Well done but too sifrino, it made me cringe

  4. I agree with Moraima. The idea is good, but they could have tried to include some people who were not raised or groomed for UCAB/Eastern Caracas…perhaps someone coming from Maturín or from Punto Fijo.
    Outside Caracas, Northern Valencia-San Diego and a couple of other areas, abstention rises up whopping 10% on average. Those areas contain 70% of voters.

    • FYI the UCAB is in far west Caracas, and if you take into account the people that make it to college in Venezuela, its student body is quite mixed, you have a lot of becados by the Jesuitas and there is people from everywhere in Venezuela.

      To get a Diploma from the UCAB is prideful and people appreciate that, they strive for that.

      So what is the problem with aiming high? why do we always have to show the worst part of our society to “reach the masses”. Do you think that “the masses” do not want to go to the UCAB to study?

      Let me ask you this: have you done an ad inviting people to vote? no? What are you waiting for buddy? you sound like a top class communications expert with tons of experience in the field and seems like you know exactly what is inside the minds of millions of Venezuelans that live in the Paraparas… Go get’em tiger! You are THE MAN!

      • Most people, “buddy”, are not in Parapara. The people we want to target are actually in places you don’t seem to know much about: cities that have more than 100 000 people and less than 1000 000.

        But you don’t need to be an expert to know that. You just need very basic maths, a couple of minutes looking at CNE data and that’s it. I gather you don’t get that by talking about fancy cars or snobish cafes.

        As for what I or you do: that’s OT.

        • My Buddy Kepler, when you trash a simple stupid ad like that your experience is pretty much ON topic. If you basically imply that the ad is a HUGE CATASTROPHIC MISTAKE that would turn ‘millions of people into not voting or voting for Chavez’ then I would like to know where are you come from, what is your experience, why are you SO qualified to say that.

          But for your answers, All I could imply is that you hated the ad because you simply hate Caraqueños, specially upper class ones. Your hatred is so blind that you dont even realize that these are not sifrinos, they are just pavitos and that the UCAB is a jesuist school that breeds leaders of MANY social classes, including your hated sifrinos from Chacao. Sounds like you feel excluded in this ad, but buddy, the ad was not meant for you or are you 18?

          Do yourself a favor and show this ad to as many 18 year old Venezuelan and do your own research on their reaction. Let the kids decide for themselves and stop whining.

          • Oh, for fuck sake, spare me the victim cliche.

            Kepler hates sifrinos and caraqueños. Sniff, you are going to make me cry.

            I do not care about the UCAB; but hell, the accents are really unbearable, is a fucking textbook case of why Chávez still is winning the hearts of too many of our people. Wake the fuck up.

          • I’m Caraqueño, sifrino and have an undergrad degree from the UCAB and even I found the add too ‘hijitos (descerebrados) de mamá y papá’. The accent is just pathetic.

            And they could’ve used locations outside the UCAB hallways, for f*ck sakes. They need to get their heads out of their asses and start acknowledging to the rest of the country. And I’m not necessarily talking about geographic location.

          • I don’t actually hate Caraqueños. I am Valenciano, from Northern Valencia, and people there can have similar accents (although there are differences).
            Eliticism can be huge in Valencia as well. You are also a FAMILY_NAME? From the FAMILY_NAME of X or Y?

            I have spent quite a lot of time among different groups, in different regions, and have friends and acquaintances in them all. They are often worlds apart. What is worse: the better off seem to know less about the others than the poshest people I have met in Europe about their poorest. This is a Latin American issue.

            Initially, as you could see from my first comment, I thought: good but just the accent and the attitude is soo…but the more I thought, the more I came to the conclusion: this thing puts off much more a lot of people withhumble background. And hell: with reason. Perhaps these young guys are socially very committed and all, but my experience is a lot of our A/B groups and those trying to get there care a fig and know less about the rest.

    • Not all ads go for the same audience. This ain’t the 50’s anymore.

      Today political marketing, like other kids of advertising go for more specific groups.

      If you don’t believe me, just look what Team Obama did in 2008.

  5. Leave it to the Venezuelans to make voting salacious…

    Voting is, or should be, considered a serious subject. People should take the process of deciding who will lead a nation seriously. This ad makes a mockery of the democratic process.

    • Roy,

      Leave it to Venezuelans to make accounting laws salacious.
      Por eso es que estamos como estamos (and we have one of the highest birth rates in the American continent).

    • Agreed. How insulting about a serious subject.
      The stupid, fakeness, shallowness of these young people
      who obviously watch too much junk on TV..

    • While I do believe the ad is essentially flawed if it’s objective is to rally the whole Venezuelan young population towards the electoral process, I strongly disagree with this sort of prudish sacralisation of both democracy and sex.

      Humour is a valuable quality of our people that has been seriously eroded during the last 30 years…lets recover that joie de vivre.

  6. This is a really old idea. It’s the plagiarization of a La polla records song that I used to listen to in the ’80s, although I can’t put my finger on the exact title. I remember seeing my dad laughing his head off listening to it. But yeah, más vale malo conocido, etc.

  7. Para los lectores de CC en Ottawa (Canadá), mañana sábado 26 de noviembre hay jornada de REP en la Embajada de Venezuela de 9 a 1. Inscríbete para que mojes el dedito en octubre 2012.

  8. Chessus Christ people stop over analyzing and saying that they are sifrinos, that people from Valencia or Calabozo will cringe when they hear the accent or that the sexual thing is predictable or boring or whatever. Its just one simple ad, its funny and simple, probably aimed at the people of Caracas. They are probably doing another ad aimed at the lesser folks of monte y culebra places, like valencia, calabozo and other forgettable places 😉

    BTW that accent is not sifrino, is pavo, its how kids talk. Also, would you rather listen to a pavo talking or a malandro de barrio saying EL MIOOOO votaaa ahiiii o quieres que te quiebre???si vaaaaahhhh

    Peace and now you can start to insult me, instead of these pavitos

    • This is even just a subset of an idiolect.

      Do you know how this particular accent (not Caraqueno del este, but this very very accent) puts off millions of people outside that group?

      Apparently you don’t.

      Do you want their votes?

      Chamo, try to get out of your world for a moment, if only for electoral purposes.
      It’s not about talking llanero. These kids are a parody almost, as Syd said referring to the red-dyed girl.

      • You really think that a simple stupid ad will make “millions of people” to NOT sign up for the REP and then vote?

        Tu dices que los venezolanos de “monte y culebra” son tan pendejos y acomplejados que si un pavito de la UCAB les dice “pana votar en super cool, osea chamo vota que es chevere”. Ellos dicen “que arrechera!!! no voto mas nunca en mi vidaaaa!!! arrrrrgggggh”

        This ad BTW is to vote, for w h o e v e r you want, they do not mention any candidates, any parties, nada.

        • There you go:

          “venezolanos de “monte y culebra” son tan pendejos y acomplejados”
          No wonder tienen tanta arrechera a gente como tú.
          You don’t really get it.
          There are more chances someone who watches it and is not from that group will vote against the group those people do represent than that the hermanito or hermanita of those guys will vote only thanks to that add.

          It’s rather a catharsis, this add…to convince the convinced. It is a little bit, after all, for the young version of our Diegos Arrias.

          • Tienen tanta arrechera a gente como yo?
            I should try to get out of my world for a moment?

            What do you know about me? You sound like an expert of ME…

            BTW, you sound a lot like Chavez, if you are not carefull you will call me an oligarca apatrida!

            Get a life Kepler, seriously…

  9. I agree with the denoucements on the need to make a joke out of what should be considered a serious civic duty (here’s looking at you, Quico).

    And I agree with the comments on the use of a very specific (and irritating) pavo accent. Making any ad, even for YouTube, takes a lot of energy and involves certaincosts. Why do it just for one small segment of the population as though it were a representation of the whole? Will another ad really be produced for M&C (monte y culebra)? I doubt it. The idea has been spent on UCAB “actors”.

    Good idea; well executed, but non-inclusive. So, no marks of brilliance from me.

    P.S. Is the red-haired young woman the equivalent of the dumb blonde? I hope for her sake it was an act

  10. Osea, marico, chama, osea, I´d love to see the “padre´s” reactions to this, after all it is the uCab (Capital C, as in Catholic Uni)… lol.

    I´m fine with it, but having studied under Jesuits all my life, I´m sure a few padres are fuming over this! (And a few others are lolling big time)

  11. No wait, what?! “Brilliant”? seriously Quico?

    I think lack of sleep is starting to affect your psyche.

    This ad goes with the cliché that the only way you are going to get young people interested in anything is through sexual inuendo. Who pitched the idea for this? The people from URBE magazine?! Seriously, WTF guys, WTF. It was cringe inducing to say the least.

    • I really liked it…it was sexy and funny and fun and sassy and made you feel voting is cool and transgressive and you don’t have to be a boring old fart to do it. I guess a bit more of a barrio vibe would’ve made it even stronger, but I still think it was a great ad…

      • I agree with Quico. And by the way how many of those hating on the ad actually fit the 18-30 year old demographic? How do you know what would click for a young person in that age range? Ask your kids (or their kids) what they think about it and then come back and share.

        • I agree with Quico too. That sad old cliche about getting young peoples attention with sex is true, regardless the social class. I suppose to be fair, the advertisers should produce a similar video in reggaeton to reach the broader audience. Of course a reggaeton version would have less ropas, giving someone else something else to complain about 🙂

  12. Si es por ustedes, van a terminar con un comercial con el Mascot del show Community (, para no insultar o dejar afuera a ninguna de las variedades de los venezolanos. A mi me parece que esta bien hecho y que sobre todo está digirigo a una sección de la población en específico. Lo importante del anuncio es que tenga un efecto, sólo asi sabrems si es brillante.
    En lo que si estoy de acuerdo con muchos de los comentarios es en tener que poner sexo en todo, lo que falta es que pongan a la Srta. de la Harina P.A.N en bikini.

    • How did we all get so dour and puritanical?

      Listen, the chicas-polar ads offend me – they treat women like pieces of meat. This ad is nothing like that – it doesn’t treat girls as play-things/ogle-objects for boys. It’s – and Ib can’t believe i’m writing this – empowering!

      When I see that ad, I see screwing/voting for the first time portrayed not as something done to women, but as a positive, life-enriching decision they’re making for themselves. And that’s message is all too rare in a porn-suffused public sphere.

      • “When I see that ad, I see screwing/voting for the first time portrayed not as something done to women, but as a positive, life-enriching decision they’re making for themselves. And that’s message is all too rare in a porn-suffused public sphere.”

        I agree with this.

      • Quico: ‘How did we all get so dour and puritanical?’

        Did you forget your readership is full of closeted copeyanos?

        I don’t have a problem with the sexual innuendo in the ad, by the way. That’s just pragmatic advertising. But the accent it’s just too retarded, and I’m a frigging sifrinito de Los Arcos who spent his childhood going to Club Camuri Grande on weekends.

  13. I felt the add was witty. It perhaps was a bit irritating to my ears, but certainly the add is targeted to a younger audience. It might not appeal to ALL Venezuela but again it is very difficult to do a one size fits all kinda deal. It will at least bring in people. It is definitively harmless.

    Jau, due to your comments I felt you perhaps where involved in the production. I was once a small part of FuturoPresente and know that all the work there is volunteer-based and with very little resources. Kudos to them for putting this together under the immense constraints that they deal with.

    As for the points of reducing a very important civic act to something funny I must agree. Sadly (here and elsewhere) this is the problem democracy. Nations have lots of inhabitants bur very few civilians (proportions vary according to the nation). In spite of that I would do a million more of these ads. The young vote benefits the opposition and we want them. This is only to funnel them into the process. Maybe after signing in the process they will actually read, get informed and make conscious choice or at least some of them.

    I agree with Adrytatoo that the effects will judge if it is a good ad or not.

    ps. Some people on this forum can give very brutal, hardly constructive, feedback, for Christ’s sake.

    • Rodrigo, i was not involved with the ad. i just find amazing how some people see the glass half empty instead of half full. I think is a nice effort and nice efforts should be encouraged. that is all.

      • nice efforts should be encouraged?

        Depends on the cost and the energy and the time exerted on the “nice” efforts. If anyone from the faculty of communication were involved with this, I’d give him/her a goose egg. For one of the first things you consider, not only in that field, but in marketing/sales, is this: who’s your target audience? What are the demographics?

        Now maybe the little lark, the nice little effort from UCAB, was created strictly for UCAB students (who evidently just discovered sex, *tee-hee*). If so then please disregard my comment.

    • it is very difficult to do a one size fits all kinda deal.

      Not. Let’s keep things to Caracas, for the sake of simplicity. Do you mean to say, that no one involved in the production knew anyone in a more variable demographic that might have wanted to be involved?

  14. What response do you really expect, Mr. Toro? Honestly, youhave
    been acting quite strange lately…I don’t know what to think about
    it really. May I suggest with all seriousness a private consultation
    with someone I wish I knew who -that can help you.
    What exactly is your destination with these bogs? Like this one…

  15. I’m with Quico on this one. Of course, i have no idea whether or not it’s broadly effective with the target audience, but we can be sure that lecturing young people about their “serious civic duty” is NOT the way to go.
    We should remember, too, what opposition political ads used to look like….anyone remember the gory, bloody bodies from the days of the paro? Oh God.

  16. I only wonder if someone checked the actual abtension statistics among the youngsters and the social strata they belong to, before producing this ad.
    Who is less likely to vote, the UCAB kids portrayed here or the Caricuao / Petare kids, to really make this ad worth?

    • I have checked the statistics.

      I have been going through all the CNE records. The pattern I get is what I also get from having spent quite a lot of time in those regions where 70% of the population lives.
      I have been testigo in Tocuyito, Carabobo (go check out that area). I keep contact with a lot of people who work hard not in posh Northern Valencia and Eastern Caracas to get people in those areas to vote, who also work in those areas outside election time.

      Fact is abstention in “our” regions (A/B/C++ feuds) is 10 to 15% lower than in those other areas. Fact is a lot of young people in those areas do not have Internet access but for some mobile stuff on very unreliable and slow basis, in internet cafes.

      The majority of Venezuela’s voters live in CITIES that are NOT Greater Caracas, Greater Valencia (that includes San Diego) and Greater Maracaibo, cities people here keep calling monte y culebra, although the difference with our Caracas and our Valenca is much less than what many caraquenos and valencianos would like to admit: no Sambil, no university and no money, but actually not so much underdeveloped than our regions.

      • That is exactly my point Kep.
        This could be a good ad, but my feeling is that intended to such a very small target, therefore a waste of money.
        So, marketing companies should be studiying their markets much better before launching campaings.

        • Bingo. We share the sentiments. Maybe those who think the ad is so brilliant have money to burn. Which is precisely … por eso estamos como estamos.

        • Exactly. Now, the only thing one bloke here did not call me was “resentido social y mono”.
          We keep preaching our choir…it is not “the youth”, but a group of youth that we keep targetingm the younger part of our core choir.

          And it is not just about putting a zambo with a missing tooth and a scar or a mestiza saying at the end “pueeee”, trying to look for what we think is a caricature median Venezuelan. It is about actually involving people coming from all kinds of groups, it is about actually learning about how those people really live, what their main problems are before even trying to concoct some add.

          Now, I wonder: does it need to be marketing companies alone? If our main leaders/politicians themselves have no real friends, no real permanent contact with José Gonzalez and Maria Rodriguez from Punto Fijo and Maturin, how can they pretend to represent Venezuela?

          • “And it is not just about putting a zambo with a missing tooth…” I agree; if they had actually involved “people coming from all kinds of groups”, we would have seen much less of these perfectly aligned teeth, requiring tons of money and endless hours at the orthodontist.

  17. Fact is most young people don’t vote. However, more educated people tend to vote-
    (except in 2002).
    Lucia, what is wrong with lecturing? And, since when do you have to sell anything civic?
    And, selling anything with sex is vulgar,cheap. And, that is definitely what voting even for
    the lowest level job is NOT ABOUT.
    Maybe you guys would like to elect a local prostitute as mayor?

  18. I compared this video with Pinturas Montana “Hagamoslo Juntos, Con Monsatín” campaign, so I was disappointed with this one. This ad seemed scripted by older folk to sound youthful. The joke extended for too long with too much detail before the reveal. The ad became more about the joke than about the sell. So, to me, it became vulgar while sounding fake. Pity. It could have been as effective and efficient as the paint ad was for Monsatín. As to representation, that only depends on the target audience, and the potentially negative effect on the non target audience. I would have preferred a greater number of different persons than having the same ones showing up several times. If money was the limit, a shorter ad would have easily paid for the extra talent while being more effective.

  19. Lol, I can’t believe they actually put in the “I put the tip of my finger only at first and it was all wet… But I liked it!”

    Great stuff, ballsy like nothing I’ve seen.

    “It’s wrong! It’s dirty! It’s not serious!”

    You know what? It’s not demeaning to anybody (except maybe the non-sifrinitos-de-Caracas, but I’m sure they’ll get their ads), it’s witty, and I promise you it’s gonna get votes.

  20. I don’t think anyone reading this blog is in the target group of this ad. We would have to ask young folks from 18 to 25 if THEY like it. Most probably will.

  21. It’s so bad it’s hardly worth commenting on.

    The ad is cheap, childish and coarse.Why encourage these characteristics when what we need is more maturity ?

    The red haired girl looks like a prostitute and in no way commands respect.


  22. “I don’t think anyone reading this blog is in the target group of this ad. We would have to ask young folks from 18 to 25 if THEY like it. Most probably will”
    Wow… everyone is blowing everything out of proportion. People, I know that there is nothing more personal than the political, but the fact that people are criticizing the ad doesn’t mean we are trying to offend does who did it or those who the ad is targeting.
    I am 22, Venezuelan and live abroad. I’m not even done with college and I read this blog… to much. I found out about this ad because of people from Venezuela that are working in getting out the vote in Venezuela and abroad. I can assure that this ad will resonate very well with its target audience – middle class and upper middle class kids who have not yet registered in the REP. This ad is not only targeting Venezuelans in Venezuela, but also abroad… there are 1 million Venezuelans abroad, many of them are young and are not yet in REP. This ad works for them. Why? Because most young people do need a little bit of humor to be able to swallow the bitter pill of political participation and contestation…. para bien o para mal. There is nothing wrong with the humor in the ad. It’s just that as Carolina and others said, it seems that the costs of making the ad are not worth it, ,since it targets such a small audience. Some people who comment on this blog really need to take it easy. Some of us are more critical that others of opposition efforts, but we are all on the same side. The fact that someone is criticizing how the ad was done doesn’t mean we are putting any normative overtones on being “upper middle class”, etc, or not. We just want the non unlimited resources that the opposition has, to go to the right places, and the right audiences. Chavez just started a conditional cash transfer, called “Mision Hijos de mi Pueblo”. I am optimistic, but in this election, all the structural odds are against us. So even though this ad will be effective for Venezuelans living abroad and middle class voters, the opposition needs to spend the $$$$$$$$$$$$ more wisely.

    • It’s not just production costs; a one minute ad costs much more to place on the air, with that many fewer opportunities to reach your audience several. If the ad has a message, as this one does, that requires several exposures to induce the desired action (i.e., registering and voting), then the budget needs a greater media proportion to get more total air time as well as more frequency.

      Also, more subtly, a social message, like this one, requires a social consensus of sorts. Specifically, turning off the parents is no way to get the people in the lives of the target audience to help augment the message of the ad. And we do want the parents, teachers, mentors, friends, etc., involved in convincing the young to go register and vote. So, even if the ad is found to reach the target audience, the non target audience must be considered because we want them to echo the message.

      I believe the creatives got carried away with their own joke and forgot that the sexual innuendo at the beginning is *only* supposed to be to catch the attention of the viewer to immediately get the message across. After one’s heard the joke a few times, even the target audience will not reach the part about the message.

      Compare: Hagámoslo juntos, con Monsatín. The Monsatín message gets in, even before one has had the chance to stop listening. When one hears, “Mi primera vez”. What’s the message association? Blank. There was no tie-in. How to improve it, make two ads instead of one. The first could have made a catchphrase associating mi primera vez votando, the second, a follow-up ad could have a catchphrase to associate meter el dedito votando. The key is to make an indelible message, not an indelible joke. It’s an ad.

  23. “There is nothing wrong with the humor in the ad”
    Yes, there is. It’s NOT funny.
    Awfully distasteful whatever-what is wrong with
    honest, direct, serious communication about voting.
    Instead of the opposite-opposition does not equal insanity.

  24. To the old farts, stop getting your panties in a bunch, please.

    It is funny, but the accent (it’s not sifrino, it’s pavo!) kills it. As for the sifrino/pavo distinction, I confess it all sounds the same to me. I guess I do not spend that much time with the middle/high class people of Caracas.

    • Guido it has nothing to do with age….I would have hated it in 1958 as much as I hate it now.My character has matured but has not done an about face.

      What is funny to you obviously is not funny for me….vulgarity , cruel irony, slapstick, the infantile chiriguire, and many other ” humorous styles” do not positively impress me…..

      I could easily overlook different styles of humor, but in this case I think Venezuela is in dire need of a more mature and serious outlook.What is to be confronted in the future is a lot more grave.

  25. As an avid reader of the site Im extremely pleased that CaracasChronicles decided to post this. I am from FuturoPresente and am one one of the producers and organizers of the campaign under @PanaVota

    In our defense,
    We personally tested this video before launching it with foucs groups, D and E voters, who were in the their teens and they loved it. Pleanse note that actors in Polar, Maltin Polar Ads do not represent the majority of Venezuelans, howver they are still comletely effective. For those who critized the fact that the ad was too sifrino, I agree but we tried our best, (limited funds, people who could act, make it credible etc.) However having at least one sifrina was definetly in our plans, since sifrinas are a big group in the teen demographic.

    Yess effectively it was shot at UCAB, however to make it clear none of the actors study at UCAB except one, by the way we chose the location because it was free and we had access to shoot there.

    Thank you for all your contructive criticism, we will certainly take them into account for our future videos in our campaign, which is a 3 step proccess.
    Yes the sexual theme isnt the most ethical thing to do, but it definetly grabs teens attention and remember that the target of this ad are new voters. 1.3 million voters at that., who absolutely LOVED the video, try playing this video to any teen and see their reaction.

    Quico and Francisco, Ive written to your emails several times for a project I also work on, VotoDondeSea and as of today I am still waiting for your response. Given that many of your viewers are Venezuelans abroad and interested in politics at that, I hoped VotoDondeSea would be promoted through this site. Now that you find our work “brilliant”… hopefully we can get email replies now.

    For those that had doubts about who FuturoPresente is, read this interview from Universal.
    We have a leadership course called Lidera that forms young leaders in public policy, economia petroleo, oratoria, networking, It lasts a year and we work closely with IESA, and UCAB. (Sessions are every Saturdays at IESA) This year we have over 300 young leaders from different sectors, business, social, ONGs, University, among others.

    Sincerely thank you for all the positive comments, and not so positive as well because they will be taken into consideration during the course of this campaign that will be kicking in this year. We welcome any ideas and support any of you have, y para aquellos quese quieran sumar. Escribaos.
    Gran saludos a todos
    Any info Heres our email [email protected]


    • Congrats!

      Extremely well argued post.

      I agree, having at least one sifrina was necessary. However, as I said before, having sifrinos _only_ can alienate part of the population and plays entirely into the Chávez narrative of the evil sifrino people of the opposition. Don’t you know at least one mototaxista?

      As for your use of humor, it was indeed brilliant.

    • Alex,

      1-Great work. Con las uñas, qué es como debe ser, hicieron una vaina que nació para ser viral. Congrats!

      2-I do get requests time and again to advertise particular opposition events and activities. With very few exceptions, I tend to ignore them simply because this blog isn’t some kind of activist billboard, and I don’t want it to turn into that. Our readers come here looking for a certain kind of content, and we try to give it to them.

      3-What I will gladly do is continue to feature content from your organization that’s fresh, interesting and gets a debate going, though!

    • Hello Alex,
      Given the controversy generated in this comments section of CC, regarding the referenced ad, I would ask:

      1. Where did you advertise to obtain the actors for the ad?
      2. What were the all-in costs of the ad?
      3. What organizations/persons fund FuturoPresente?

      Thanks in advance for your replies.

  26. Woah! People…overreacting much? LOL! I feel it was extremely unnecessary the different epithets used to describe some of these chamos…”prostitute” particularly. I also take offense to the simplification weaved around la UCAB, which is an EXTREMELY socially-inclusive university, which is laudable particularly given its prestige. Coming from El Junquito and having attended La Catolica, I can attest that la UCAB is not Sifrino-land. Ok…sure…some of the actors’ accents may be a bit too “upper crust”, or irritating, or whatever…but did u guys ever watch “Somos Tu y Yo”? (Sifrino-haters please refrain for your own sake…), which BTW was VERY successful! And I reckon kids living in La Tahona or Prados del Este weren’t watching Venevision… those rating numbers came straight from los barrios. Those kids are now around 18 years old.
    Taking into account that this is conceived for a TARGET AUDIENCE, I say job well done. You can now try to do a new ad with a different crowd in mind…Maybe around Montalban/Caricuao/La Vega…there is good looking/ cool people everywhere in our blessed, but troubled, nation.

    • Sigh.

      Politics is not a romantic teen tv series.

      We have a public image problem. I have relatives that speak like that, I have relatives that speak like a Joldan. Chávez says we are all a bunch of people del Este, for good or for bad. What do we do? We release an ad that sorta confirms the stereotype.


          • No dude, I meant this part: “We tested this video before launching it with foucs groups, D and E voters, who were in the their teens and they loved it.”

          • Como estaba diciendo … what part of my questions did you not understand, Manuel?
            I’m still waiting for answers to quesitons 1-3; here are 4-5 repeated for you:

            4. What are the other demographics applied to your “foucs (sic) groups, D and E voters, who were in their teens” ?

            5. How many in each focus group?

            Seems to me that an ONG (FuturoPresente) that deems to promote leadership (to ALL Venezuelan youth and young adults) is afraid to answer questions requiring simple, quantitative answers.

            Maybe you can be that brave soul that attempts to educate, beyond the marketing (fluff).

          • That’s not the point. It’s the message it broadcasts and how it plays the narrative of “Us against Them”. Se la estás poniendo en bandeja de plata, coño!

          • Syd, why are you addressing those questions to me? I have absolutely nothing to do with the ad or the ONG that produced it.

            Honestly, this whole discussion about the accent of those kids in a simple ad that tries to encourage young voter turnout is so sterile that it’s not worth it. You guys are reading too much into it. The ad is innocuous.

  27. i loved it. the way they talk is the way a lot of teens talk wherever abecedary group they come from, if not, groups D and E wouldn’t have approved. at all…felicitaciones. provocative, cute, spicy enough with our venezuelan sense of humor. HELLOOO? IT’S FOR TEENS.

  28. Being a scientist, I like quantitative information, thus, with some trepidation, I will offer my qualitative thoughts on this subject.

    There are two Venezuela’s: the rural Venezuela and the Venezuela of cities. I don’t think the opposition can even hope to capture or grab rural Venezuela. But my experience in the barrios of Caracas and Los Teques tells me, that the kids in the Venezuela of cities would identify with those ads. Barrio kids in Caracas, Valencia, Maracay, Maracaibo, may be poor, but they have access to education, cell phones, internet, Nintendo GS and even Wiis, they want to be middle class and I would bet they would identify readily with these ads. They are a huge part of the former Chavista population, they were born after Chavez staged his coup, they can be convinced, they want something different than the revolution.

    My very qualitative feeling, but there it is.

    • I disagree, Miguel. You should know better.

      Take a look at the statistics. Venezuela’s cities are not Caracas.
      Los Teques, by the way, can almost be seen as an extension of Greater Caracas.

      Venezuelan cities are other than Caracas-Valencia-Maracaibo and perhaps Barquisimeto are called by Caraquenos and Valencianos and Marabinos as “rural”. That is wrong by all means. There are Venezuelan cities with more than 100 000 inhabitants and less than 1 million. That is, by any standard, a middle to big city, even if no metropolis.
      Maturín, with about >600000 persons, is not a village. It is not rural. It may be primitive for Caraquenos but it is NOT rural. It is a city. The same goes for Guacara, Puerto Cabello, Acarigua, Punto Fijo, Coro, hell, and about 30 other places.
      70% of Venezuelans have no regular Internet. Almost all of them live in cities of more than 100 000 inhabitants. I have a Spanish blog. I don’t blog frequently there but I do and I check out the location of where my readers are. Most people reading my Spanish blog by far are in Venezuela, but Caracas-Valencia-Maracaibo are over-over-over-over-represented.

      One of the big issues Venezuela has had since the very beginning is the regional-centralist fight. Any place bigger than the Netherlands may have such issues but countries such as Venezuela, due to their size and geography, much more so.
      And we still haven’t learnt how to react to that, how to give solutions that go both for decentralisation, for power for the regions, without transforming them into the feud of one local caudillo (as opposed to a national caudillo).

      Because we don’t involve those regions in the national process as we should, a stupid psycho like Chavez can easily come, mention a couple of toponyms, announce a lot of projects for very specific regions, talk to them about their myths, and gain a lot of brownie points with that.,

      We can beat that, but tdo that we need to analyse those regions and give a joint programme for them.

      I want now someone who is not from Caracas-Valencia-Maracaibo-Barquisimeto or a couple of other places where we are now majority (a couple of tiny municipios in Anzoategui or so) to state her opinion here.

      • I agree with and I disagree with you, my point is not where they are, it is who they are. Kids from the barrios have access to Internet, have cell phones, play wii, xbox and Playstation games, they want to be middle class, go to the universities (There are more than 900,000 (a million already?) university students in Venezuela, clearly they can’t all be from the middle class or the lower middle class if there are so many. These kids are up to date in music, have iPods, go to concerts and act like middle class kids and dress with them. Is that your image of a poor barrio kid in Venezuela?

    • What does being a scientist have to do with your response? And I wholeheartedly disagree with your comments regarding kids from the barrios (Petare? Catia?) identifying with the ad (btw, you said “those ads” – I only saw one). The fact remains that the ad is vulgar and not inclusive of the type of people that live in the barrios that you purportedly know.

      • I usually like to use numbers, you cant assign numbers to this. As for the type of kids in the ads, read what I wrote to Kepler above.

        • 70% of Venezuela is not in Caracas-Valencia-Maracaibo. We talk about that.
          Miguel and others: have you noticed the ones who discuss the most on a somewhat critical view are NOT from Caracas?

          I will show the numbers later on.

  29. Let me take some time to answer some of the questions.
    First off, I am glad this post turned out to be as controversial as it did, debating and expressing our points of view is healthy, and all the members of our organization will take into consideration all your input in regards to the campaign.
    My attempt at your questions:
    The video was produced and shot literally “con las uñas”, the quality and editing of the video was donated by the director, a top notch one at that, and his team. We covered video camera and microphone rental, which was rented to us at the absolute minimum, those were basically our expenses, in addition to the lunch we invited the whole group at the feria.
    Advertising to obtain actors was not done (given our tight budget), only two of the people who appear in the ad are actors, (red haired chick and blue shirt guy) Again, I agree with you in that we should have added a mototaxista haha, the logistics of it were a little complicated) We made sincere efforts in “bajarle el nivel al video” however I feel they were a little subtle and faded with out with how strong the two girls caraqueña accents turned out to be, The kid in second 04 of this video is Diomar, studies creative arts and is from Catia, un sector popular de la ciudad de Caracas. Min 0:44, we purposely shot the red haired girl so that the background was overlooking LaVega slum, un barrio right next to la UCAB.
    FuturoPresente (ala educacional) receives donations from several companies in the private sector who believe in the importance of preparing and educating the young leaders of future generations. Many of today’s prominent student activists, young political leaders, young entrepreneurs etc, have seen class at FuturoPresente. The Voting Campaign, on the other hand, is something we sought out to do this year given the importance of 2012, and we are currently still seeking financial support with the campaign (In the majority of our proyects, we receive help from many people who are interested in chipping in with this campaign and usually help out by small donations of insumos needed for certain proyects, cameras, equipment rental, advertising, location, among others) . The focus groups we tested the video on were Great Valencia, Great Caracas, areas included teens from Petare Guatire, Sur de Valencia, Los Guayos. (Note: We asked a friend for the video to be played in his company’s focus group, the focus group was not exclusive to the campaign) 10-12 teens in each group. Reactions to the video were extremely positive, all the teens could barely contain their laughter throughout the whole video, sexual innuendo was a great attention grabber and in the end it
    One the things, we as an organization are completely against is a “campaña paragua” where we suppose one campaign has to reach all voters. Especially in how diverse the young voter group is, we believe the campaign should have many separate distinct campaigns targeting various “niche” of young voters, and MiPrimeraVez is most certainly a campaign that reaches just one of these groups within the conglomerate and the intricate universe that is the group of young voters. This is just one ad, in many that will come this year, that will hopefully attempt to reach other sectors within the young voter population.
    All your ideas, thoughts, criticism are very valuable and more than welcome.

    Alex S.

    • Thank you, Alex. This is very helpful. Perhaps some of this information can be condensed and placed on the website of FuturoPresente. For transparency on financial flows of an organization go a long way to provide greater credibility and future bridges to all age and socioeconomic groups that wish to know. And bridges are vital to an organization, without needing to compromise its non-umbrella status.

      It’s unfortunate that sexual innuendo was soooo emphasized in the ad, in order to encourage new voters. Interesting would have been a ‘sondeo’ of the new voter segment — before the video came out, followed by another poll, after voting. For here is what I’m wondering … given the climate of polarization in Venezuela, and the evident chaos in government, is sexual innuendo really needed to encourage young voters?

      Btw, I’m not totally against using sexual innuendo. What troubles me are two aspects. From an aesthetic point of view, I see a lack of subtlety in the script. From a political view, I see a lack of socioeconomic diversity among the selected ‘actors’ . (Acaso no hemos aprendido nada?)

      Outside of the issues I’ve noted, I congratulate you on your efforts, andI wish you and your fellow organizers (hopefully a good mix of males and females) well.

      Syd H.

    • Alex,

      You’re a star – I love how thorough and even-keeled you were in responding to everyone’s concerns. (Honestly, you schooled me: I don’t think I would have been NEARLY so patient with some of the criticism you faced here, but then that’s just my quick-tempered way.)

      And I love the gumption in putting together the ad on a near-zero budget.

      I’d love to get an interview with you about your group and what you’re planning for the next few months. Write me email: caracaschronicles at fastmail dot fm

    • Try to measure how quickly it gets old, and try to measure if viewership translates to registering and voting, and if those numbers are correlated to the number of people in the target viewer’s life that are not target and also viewed the ad. Consider shorter ads cost less to air.


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