Ad War Update: MUD Round-Up

Instead of all running behind one consolidated platform as Chavismo does, the MUD candidates for governor are running locally-focused campaigns. Here’s some of them:

Nueva Esparta Governor Morel Rodriguez gets the endorsement of a local fisherman.

Aragua’s Richard Mardo presents himself as the one who knows the problems of the state.

Bolívar candidate Andrés Velásquez indirectly attacks his rival, Governor Rangel Gomez.

Lara’s Governor Henri Falcon brings the fear of the possible return of Luis Reyes Reyes.

Finally, Merida’s candidate Lester Rodriguez embraces the Hay un camino theme.

The downside to this strategy is that the one-brand approach used by Chavismo (the tricolor heart) makes them more easier to promote. But the oppostion, which is heavily outmatched in resources, believes that the “all politics are local” mantra could work.

In less than two weeks from now, voters will decide if the gamble worked. Next time in Ad War Update, it will be the turn of Chavista candidates.

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