Ad War Update, ctd.

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First up, the Capriles camp foregrounds the buenas vibras at his rallies all across the country with a musical theme heavy on optimism.

Then, the Chavez camp brings an elaborate 30-second spot filled with visual effects and a computer-animated logo. They call it “Defending our oil independence”, I call it “Without a $100 barrel, there’s no Chavernment at all”.

I must say that is probably the most expensive-looking Venezuelan election ad I’ve ever seen. For our standards, it’s impressive. I wonder how much it cost and how long it took.

Finally, Capriles hawks his wares to Venezuela’s 2.2 million Public Employees in this straight-to-camera pitch: