Ad War Update, cont’d


Chavez’s camp latest claim: Culture and history are only possible in revolution…

Where to start with this one, beside the cheesy, melodramatic tone? History has not been treated kindly by the Comandante Presidente: from adapting Bolivar as a mascot to abandoning the national archives, history is only an ideological tool for Chavismo.

And culture? The National Orchestra System (El Sistema) was funded in 1975 and supported by every administration since. Both the theater seen in the ad (Caracas Municipal Theater) and its more modern counterpart (Teresa Carreño Complex) are used mostly for propaganda acts these days. And they didn’t build’em either.

Meanwhile, Capriles’s camp has a one-minute spot featuring its new campaign song “Thousands and thousands”, referring to the people who’ve been to his rallys all around the country and that recently went to its 200th Venezuelan town in Carabobo State.

Related to that, HCR’s people is trying to reach different demographics through music and they released this for the younger crowd. Maybe you will find it awful, but believe it or not there’s an audience who listens this kind of music and love it. It’s a smart move after all.

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    • All Chavez ads (except those presenting footage of rallys) don’t have Chavez in it.

      Unless there’s something left for the final strech, looks like there won’t be a 2012 version of “Por Amor…”

  1. I am following very close the presidential campaigns in USA (where I live) and in Venezuela (where I am from). It is fascinating to see the huge differences among the presidential campaigns in USA and Venezuela. While in USA the number of negative adds in TV are increasing, in Venezuela music is used to send the message. Well for nothing Venezuela is one of the happiest contries in the world. Also the negative adds in Venezuela are “en vivo y en directo” when the president has the guts/balls to call “jalabola” a Capriles during one of his public appearances.

    About the add from Chavez…I have this feeling that they want to associate in a subliminal manner some way the “sistema” with the Chavez government….The young guy looks like a “young” Dudamel.

    • Did you see Capriles’ speech in Barlovento last night? I don’t get to see very many of them (because they tend to happen while I’m working) but it was just beautiful. Lots of happy faces, lots of tearful faces (point to Globovision for finding those people in the audience!), just wonderful.

  2. Love the reggae in the Capriles spot; love the diversity in both the Chavez and HCR ads. I hope that if anything comes out of this presidential campaign is that it is OK to use people of color (read: real criollos) in television advertisements. I compare these two spots to the “leche y espuma” actors that one normally sees on television and realize that progress is being made.

  3. Good Capriles commercial–join the bandwagon–Venezuelans don’t like not to be in the majority. And the Chavez ad is correct: before Chavez, the Teatro Nacional and Teresa Carreno were underutilized–now they’re more-fully utilized–thanks to red-shirted political events!

  4. Chávez ad: how come you don’t see many or any chavistas smiling like the young man with the forced smile?

    Capriles ad: simple tunes are good. They are memorable. That’s what one wants in a campaign. (I just flashed back onto the yellow pitico marketed by the Piñerúa campaign, in ’78.) People don’t appear scripted and look genuinely happier than at a Chávez rally.

  5. Somewhat related with the “Hay un Camino” song released by the Comando Venezuela, here’s a trailer for “Who Wants Tuki?”. Due to be released later this September, it is “a short documentary about an electronic sound born in the slums of the city of Caracas, Venezuela”. Should be interesting, as the Changa Tuki movement encompasses the sharp social polarization that is commonplace in the 2000s Venezuela. Have a look 😉


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