Ad War Update: The Final Stretch


We’re now in the last days of the presidential campaign and both campaigns keep releasing ads to persuade voters. First, the latest from the Capriles’ camp: This one presents testimonies of people thankful for his previous work as Miranda State governor:

And this one presents two supporters, explaining why they’re backing Henrique Capriles:

One positive thing about HCR’s ads is the consistency of the overall messaging through the entire cycle. I wish I could say the same about the comandante presidente’s camp, which is now doubling down on the personal connection between him and his supporters. This specific spot can be reduced to the following: “I love you and I will always support you”:

And then, there’s this. Probably the most elaborated spot so far of the entire campaign. This is the long version, but there is one-minute version already playing on television. If there’s a 2012 version of the “Por Amor…”, it is this one but, with no Chavez in sight:

It’s undeniable they really got the production values and a good concept, more Hallmark than “Uh Ah”, but I can say they didn’t pull it off completely. One, they overedited the hell out of it and the balloons’ messages (the supposed main element) are not shown properly. Some of them are kinda dumb: “Por amor al amor” Really? Al parecer, esto es lo que hay…

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  1. One of the un-commented aspects about this campaign: the Capriles campaign has been unbelievably positive. To a fault, probably. Where are the snarky ads showing Chavez for the liar that he is?

    • Exactly. They have shown an unbelievable discipline of message with almost no error. They have a plan and went with it, even if lacking the resources of the rivals. Regardless of the final outcome, the effect has been overwhelming positive. Tip of the hat!

  2. I dont like the ending of the first ad when one of the woman says than she owes her whole life to Capriles, that is not the message.

    • Thought the same thing, actually if I hadn’t seen the rest of the ad I would have thought it was propaganda for Chávez.

      Chavez’s ads almost made me vomit, seriously it makes me feel sick how they disregard everything that’s happening in the country and just put Chávez as if he was Jesus Christ.

    • After rewatching it, I kinda agree. They could tone it down a little bit.

      Saying it in baseball terms, nobody can have .1000 batting average all the time.

      • Yeah, at least it remains in the positive tone of the whole campaign. The second Chavez ad is so ethereal and generic, it looks like one of those Viagra ads. Si sufre de la tensión alta por favor llame a su médico antes de tomar este producto.

        • The thing about the balloon ad is doesn’t feel like an election ad at all. I’m pretty sure this one came from Joao Santana, while the other one is 100% criollo.

  3. OT: interesting, in Aragua the people are chanting ¡Chávez sí, Isea no!, it is at least the 3rd time something similar happens… Chávez doesn’t hear the people…

  4. The real Chávez exist only in our hearts. You know, the Chávez ads kinda remind me that episode of The Simpsons where they have a film festival in Springfield, and Mr. Burns hires someone to do an epic based on his life.

    The results are indeed epic:

  5. The first Chavez ad really makes sick. It gives that feeling of a beaten wife that will never leave her husband because she loves him… Disgusting.
    While watching the 2nd add I kept on thinking how many of those actors will really vote for Chavez…

  6. OT: Capriles está por llegar a la tarima en Maracaibo. Veanlo por Globovisió => señal en vivo. Hace un calor de 32 con sensación de 37.

  7. Today in Portuguesa, Capriles said: El domingo vamos a ganar para estar mejor.
    Today in Maracay, Chávez said: Vamos a ganar y los vamos a obligar a que reconozcan la victoria.

    There’s the difference, right there. Cómo los vas a obligar, Chávez?

    • Meaning, there’s a mismatch between “all the love” in the Chávez ads and the sectarian threats that bubble up in his speech.

  8. Capriles about to speak in Zulia via Globovision. Ya’ll are probably key’d in but I thought I’d mention it for the other western audience who doesn’t have Ven. TV. Just go to their website to watch the stream.

    • Hi, Jungle Mom! I have sort of been following you for awhile, and hope that you’re doing well. What are your thoughts about what might (or might not) have happened with the Yanomami? I believe that you were somewhat involved with them when you lived in VZ.

  9. One thing I don’t miss one bit about the venezuelan culture is the drama, la novela nuestra de cada dia, tarde y noche. Chavez last add is that, empty, fake, novelero and terribly cheesy. It really made me sick.

  10. I wonder what American ad agency is getting paid serious money to design these commercials for Chavez. Very high production values … and I hate to admit it, but it is cleverly crafted (although lacking any substance or message of course).


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